There is a new breed of shoppers out there, the type that wants value for money. Luxury goods are popular, but more than that, people want to buy products that are durable, useful, high quality, and offered at the best price. They will go to any lengths to purchase such products, from comparing the rates at several retailers, to checking out the actual product at a brick and mortar shop before ordering it online. That is why the smart retailer, whether selling products online or through a traditional store, must know how to cater to this smart set of buyers.
